Do treat your profile as your professional brochure. Use an appropriate-looking profile image and put in complete and up-to-date information. This will be your first impression for many.
Don’t blanket connect. Before you ask for a connection, learn about the candidate. Be ready to explain why they should connect with you.
Do choose your groups carefully. Pick the ones most relevant to your interests. Feel free to jettison any that don’t yield fruit.
Don’t tout connections that you don’t really know. Just because you are connected with someone doesn’t mean that person is willing to vouch for your credibility. The truth will always surface.
Do be active in your groups. Post thoughtful responses to the most interesting discussions.
Don’t be self-indulgent. If you start a discussion or post a link, give value. Obvious self-promotion impresses no one.
Do get intentional testimonials and endorsements that speak to your actual skills.
Don’t let your profile sit inactive. Even if you only post an update once a week, keep it alive.
Do link meaningful videos that help people understand the value you have to offer.
Don’t use old or broken links, or, even worse, links to personal sites that detract from your image.