Do treat your profile as your professional brochure. Use an appropriate-looking profile image and put in complete and up-to-date information. This will be your first impression for many.
Don’t blanket connect. Before you ask for a connection, learn about the candidate. Be ready to explain why they should connect with you.
Do choose your groups carefully. Pick the ones most relevant to your interests. Feel free to jettison any that don’t yield fruit.
Don’t tout connections that you don’t really know. Just because you are connected with someone doesn’t mean that person is willing to vouch for your credibility. The truth will always surface.
Do be active in your groups. Post thoughtful responses to the most interesting discussions.
Don’t be self-indulgent. If you start a discussion or post a link, give value. Obvious self-promotion impresses no one.
Do get intentional testimonials and endorsements that speak to your actual skills.
Don’t let your profile sit inactive. Even if you only post an update once a week, keep it alive.
Do link meaningful videos that help people understand the value you have to offer.
Don’t use old or broken links, or, even worse, links to personal sites that detract from your image.
1. “I get tired of solving your problems.”
The details: “A big part of my job is listening to your problems and helping you come up with a solution. Sometimes, though, I really do wish you’d come up the solutions yourself rather than depend upon me to solve them for you.
2. “I don’t make as much as you think.”
The details: “You probably think that, as the boss, I must be rolling in dough. However, while there are undoubtedly CEOs who make obscene amounts of money, I am not one of them. Truth be known, I’m struggling to pay my bills, just like you.”
3. “Sometimes I wish I weren’t the boss.”
The details: “Yes, I worked hard and sacrificed to get into a position of power, but maybe I might have been happier if I had just remained an individual contributor. I kinda liked getting things done on my own.”
4. “I’m not always allowed to be candid.”
The details: “I’d just as soon not have secrets that I have to keep from my employees. However, the reality is that I have legal obligations and organizational commitments that don’t allow me to tell you everything I know.”
5. “I know when you’re badmouthing me.”
The details: “You may think your negative comments about me aren’t going any further than the break room, but rest assured that at least one of your so-called ‘friends’ has given me the scuttlebutt.”