“Keep moving folks, ain’t nothing (awfully new) to see here.” That, along with the usual involuntary cheering from her fans,would be the normal reaction to the release of a Beyoncé song. But just in case you didn’t get the digital memo, ‘normal’ isn’t in vogue anymore. Mrs. Carter’s unusual new music as showcased in the twin-track teaser, ‘Bow Down/I Been On’ is a loud testament to that fact.
Put together by increasingly popular HS87 marquee producer Hit-Boy, the trap music-influenced ‘Bow Down’ is hinged on the offensively audacious line, “Bow down, bitches”. With all that attitude and more: “I took some time to live my life, don’t think I’m just his little wife”, Blue Ivy’s mama sounds about as domestic as a fully loaded AK-47.
And even (much) more hardcore is the second half of the two-part teaser, ‘I Been On’. Beyoncé goes full on street on the Timbaland-produced chopped and screwed track, rapping about “gold ass chains” in a pitched-down voice and making references to rappers (Willie D, Pimp C and UGK). Seriously.
The bottom line? For an artiste who has stuck faithfully to pop-tinged R&B throughout her celebrated 11-year solo career, all of this comes off as pretty phony. Thanks for trying, Bey, but never again.